Ever wondered why most of the movies are shifting to the OTT platforms? Why big brands like Apple and Amazon are using only digital platforms to promote their products and services?
The answer to the above question is the reach the social media platforms hold. More than half of the world population is on social media today. Most of them being active on Facebook, twitter, Instagram and Youtube. With such a huge reach, brands look for people who can run social media campaigns online. Since people spend most of their time online, brands consider to promote their services online on these platforms.
An effective social media campaign generates more leads than any other way of advertisement. People are likely to click promoted links on social media and the chances of them becoming a potential customer are high.
How could you get benefits of Social Media?
- Make a good presence of your brand on social media platforms
- Post daily
- Engage your audience in Polls, Surveys and quiz
- Give more offers for your service on Social Media
- Add Graphics to your posts
- Make posts interactive and beautiful
- Promote posts which are likely to generate more leads
What should a non-tech person do?
- Get an expert to work for you
- Spend more on digital promotion
- Get a website for your business
- Move your client base online and make a communication channel
The time is tough and businesses with zero online presence are likely to fail. Move your business online and promote it today to get an online presence. Make branding an important part of your marketing strategy.