Importance of Social Media – The new space for advertising and promotions.

Ever wondered why most of the movies are shifting to the OTT platforms? Why big brands like Apple and Amazon are using only digital platforms to promote their products and services? The answer to the above question is the reach the social media platforms hold. More than half of the world population is on social … Continue reading Importance of Social Media – The new space for advertising and promotions.

Four Ways To Adapt Your Digital Marketing Strategy To The Current Crisis

The COVID-19 pandemic has drastically changed our lives, our habits and the business market. Many people are staying at home and maintaining social distance. This has affected our daily activities as well as what we purchase. The effect on business is undeniable — some industries have grown, while others have experienced devastating losses. But how … Continue reading Four Ways To Adapt Your Digital Marketing Strategy To The Current Crisis